📢Marketing

Go To Market Strategy

The market for certification stems from the desire to receive acknowledgement:

TAM

1. HR Departments

2. Continuous Learners

3. Online Courseware

4. Seminars/LinkedIn Presentations

5. Content providers, Blogs…

6. Companies issuing certificates on their products

7. Governments seeking to expand higher education without increasing costs or that wish to assist students who might otherwise drop out or be unable to attend traditional universities due to work and other life commitments.

8. Universities wishing to partner with us to accept our certificates for credit towards their awarded degree programs.

SOM

1. Governments seeking to expand higher education without increasing costs or that wish to assist students who might otherwise drop out or be unable to attend traditional universities due to work and other life commitments.

2. Universities wishing to partner with us to accept our certificates for credit towards their awarded degree programs.

3. Seminars/LinkedIn Presentations

4. Continuous Learners who spend time on educational blogs and discussion groups.

Identified Opportunities

• Al Media outreach to Learners in topic groups on LinkedIn, Facebook, Redbook and Slack etc. This will potentially be done by a team of students in Vietnam at a very low rate.

• Targeted marketing to companies giving 1-2 hour online seminars such as LinkedIn and Facebook.

• Targeted marketing to creators of online course material.

• Targeted Marketing to companies that provide technology for hosting online seminars that would be interested in licensing our service.

• Targeted out to HR department managers who need to create tests to make sure new employees and existing employees have read their updated policy handbooks, etc.

• Targeted campaign to reach companies that want to create certifications for their products - which would be tests generated from their product documentation